How Retail fits in an Ecommerce World ⎜ Cartology ⎜ EP 66

Michael a musician turned business owner. He used his knowledge of selling music gear on ebay and the guide of a mentor to launch his own ecommerce business! He made a $2k investment and began growing his business on ebay. After nurturing this burgeoning company for a year, he took a leap of faith. He quit his job and started down the path of entrepreneurship. He launched on Amazon and developed a multi-channel strategy, with Amazon being the most dominant. Amidst double digit growth for 6 straight years and a peak of almost $400k in sales, something was still missing. Eventually, circumstances brought him to a crossroads and I decided to take another leap of faith and pivot the business. He went from selling to helping other businesses sell on Amazon. He now runs his own Amazon Managed Services Agency. They translate brand stories into highly engaging product listings and artfully utilize Amazon's Advertising Platform to insert yourbrand into the conversations consumers are having with them. Cartology routinely manages 6 figure ad spend on AAP, have launched dozens of brands, achieved multiple 1st page search results, and reinstated suspended accounts. Be it taking a Vendor account from $0 to $21k in POs or taking a Seller account down 50% to up 10% YOY (in 60 days), they’re committed problem solvers.