Prospering: From Seller to Service Provider ⎜ GETIDA ⎜ EP 127

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This is a podcast episode titled, Prospering: From Seller to Service Provider ⎜ GETIDA ⎜ EP 127. The summary for this episode is: <p>Ryan Cramer of Crossover Commerce talks with Eytan Wiener of GETIDA about his journey from seller to service provider.</p><p>---</p><p>Crossover Commerce is Presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account <a href="" rel="noopener noreferrer" target="_blank">today</a>! </p><p>---</p><p><strong>Stay connected with Crossover Commerce and PingPong Payments:</strong></p><p>✅ Crossover Commerce @ <a href="" rel="noopener noreferrer" target="_blank"></a></p><p>✅ YouTube @ <a href="" rel="noopener noreferrer" target="_blank"></a></p><p>✅ LinkedIn @ <a href="" rel="noopener noreferrer" target="_blank"></a></p>

Ryan Cramer: What's up, everyone. Welcome to my corner of the internet. I'm your host, Ryan Cramer, and this is Crossover Commerce presented by PingPong Payments, the leading global payments provider helping sellers keep more of their hard- earned money. Hello, listener. Thanks for tuning in. I'm your host, Ryan Cramer, and welcome to episode 127 of Crossover Commerce. This is my corner of the internet where I bring the best and brightest experts in the Amazon and e- commerce space to your screen or to your ears so that you can learn and grow your Amazon and e- commerce business. Of course, sharing their insights and selling online or even just starting their own businesses, whatever they did to elevate themselves and move their businesses forward, I want them to share and squeeze every little bit of information out of them. That's my job for you, the listener, so we're going to be doing that today. But as always, this podcast is presented by Crossover. This Crossover Commerce podcast is presented by PingPong Payments. PingPong has now produced and works with over 100... or excuse me, one million customers and over$ 150 million a day in cross- border payments facilitating to date, $ 90 billion in cross- border payments. That's right, $ 90 billion in cross- border payments that we do. When you sign up for free today, you can pay your supplier, pay your manufacturer, your VA, whatever entity. If you're selling in multiple marketplaces worldwide, you can use PingPong to help save you money, put that money towards your bottom line, and of course, grow your business. That being said, go ahead and sign up for PingPong Payments today in that link in the show notes below in the comments section, go ahead and do that after the show, of course, you don't want to miss a second of this episode. That being said, success comes in many ways as an online entrepreneur. And to do that as a seller, as service provider, and in the event industry is very rarefied air. And that's why this guest is super exciting to me to come on today, especially as the timing of this episode happens to appear around one of, we call it the Oscars of the e- commerce world, it's been known as and has been referred to me as, it is talking about Prosper. He was one of the co- founders of Prosper Show. We're talking about Eytan Wiener of GETIDA. So now he was in the event space, he was an Amazon seller and now it's his business then, and also is now in the service industry, and recently became CEO of GETIDA. And of course, Eytan, let me go ahead and bring you into Crossover Commerce right now, let me go ahead and bring you there. Hey, what's up, man? How are you?

Eytan Wiener: Hey, good. How are you? Thanks for having me.

Ryan Cramer: Yeah, no problem. And I had just had our title card on over some, no one got to see me and my exciting expressions talk about you. So with that being said, that's the beauty of live show, producing and doing live shows all at the same time. But welcome to the Crossover Conference. It's a pleasure having you on especially around this time in your busy schedule.

Eytan Wiener: Thanks. Yeah, thanks for having me. It's an exciting time getting ready for Prosper coming back strong and I'm happy to be on the show. I'm a big fan of your podcasts.

Ryan Cramer: Oh, I appreciate that. And from you, that's actually a lot, that's like Robert De Niro saying to an upcoming actor, giving you a blessing in enacting a world or something like that. So-

Eytan Wiener: Hardly that level, but no, it's cool. I like the vibe, I like the guests, I've seen a bunch of them.

Ryan Cramer: Yeah, that's the exciting thing too. You're now in the service industry. I've had Yoni, obviously co- founder of GETIDA, and I've also had the very first show, your new CMO, Rob Stanley was on the show when he was back with a couple of former companies ago. But that being said, you've been around the block, around town too, so what's it like in this time of the year. Like I said, I call it the holy trinity when we were first talking about this. We're talking about the event space, we're talking about the seller space, and now you're in service space. You're successful in all three. So what's it like being just ultra- successful at everything you touch?

Eytan Wiener: Oh, first of all, no, thank you for saying that. I'm not ultra- successful in everything I touch. And I'd like to start by saying that always, that I failed at many, many things and I do every day, so don't think that success comes easy. And I like to say the harder you work, the luckier you get. But yeah, I've had some successes, lots of failures, so that's important to know. Obviously, you know that, but just to make it clear to everyone, it takes a lot of time, and hard effort and work, but because of that work, I think I was successful in these different areas. And we can talk about them, but even within these areas, obviously there's struggles, and there's different levels of success, and there's money success, there's happiness success. So it's a deep topic, but thank you for saying that. And for comparing me through Robert De Niro, that's pretty cool.

Ryan Cramer: Well, I mean, I wouldn't call you the godfather. Okay, so let's talk about this list of people, let's jump into the events piece. So we're going to cover all three topics, we'll just jump into that right there. Let's talk about these heavy hitters that help co- founded Prosper Show. And this was back in, what, 2016, that you had founded Prosper Show. This is yourself, James Thomson, who was one of the first Amazon employees, also founder of Buy Box Experts. Here we're talking about Chad Rubin and co- founder or founder of Skubana who just exhibited their business. So across the board, you're talking... excuse me, Joseph Hanson. Yeah, exactly. So all of you have this vast experience in the Amazon and e- commerce world, go through the process of coming up with an event like Prosper where you're going to see hundreds if not thousands of Amazon sellers, service providers, just anyone in the e- commerce and Amazon space, is going to be flocking to Vegas. What was that like creating that event?

Eytan Wiener: Just to start off with, if you will, it's funny, those guys, James, Joe, they run by Buy Box Experts now. Chad, Skubana and Quantum Networks, the company I ran and managed by my partner, Jonathan Goldman, for like 12 years. So we all sold our companies, I think, within the last year or two, which is interesting. Maybe it's a good omen, there's a whole nother story about that and why and how. But let me tell you about Prosper because it's interesting how now it's the Oscars, or the Emmys or whatever you call it, so I appreciate the compliment. I also have to preface by the fact that James Thomson was to the large majority effort of all the work, and labor, and everything that everyone enjoys today, was his work. The guy is amazing, everyone knows, and everything that he does. He was one of my initial Amazon reps, and that's where I met him that back. So in 2011 when Quantum started selling on Amazon, he kind of took us to a different level and was amazing, even though it wasn't his job because he was just doing everything, he's just an amazing person. So anyway Prosper, it was like a very tall task and he just did it in an amazing way. So that the large majority of the work was done by James. Obviously, I helped onboard some of the vendors, believe it or not, there were only 30 vendors or 25 in Salt Lake City in 2016. And then before COVID in 2019, I think there were 130 vendors. In 2016, there weren't any advertising companies because there's no Amazon advertising, only four or five years ago. Now there's like nine, et cetera, et cetera. But to take you back to the story, we all went to the ChannelAdvisor Catalyst show. So if you go back to 2015, e- commerce shows, you have Catalyst, which is ChannelAdvisor's show, they're a cool company, it's a little bias like, " We're ChannelAdvisor blah, blah, blah." Like, " Here's some content, use our service." That's fine, they're entitled to do that.

Ryan Cramer: Yeah, it's a big selling crosstalk.

Eytan Wiener: Right. So it's cool. It's actually amazing some of the things that they do. But we were all at the show, me, Joe, James and Chad because that was a cool show to go to. I think Marc Lore from Jet was there, he just did the whole Jet startup thing for whatever billion- dollar or something, it was cool.

Ryan Cramer: Saw it was $2.1 billion to Walmart or something Like that.

Eytan Wiener: Yeah. It was like all going down or he just came out with Jet, whatever. It was like a lot of hoopla. It was in, I think, not the Vdara, the ARIA in Vegas. And again, I've been to small shows and I've been to Amazon sponsor shows, but this was like the show. And I'm like, " We're all sitting together, this is cool, but where's the great content? Where's the diversity in booths?" ChannelAdvisor is a really cool community and they enable larger companies and their public company, whatever, they do many things well but it wasn't like the show that I guess could or should have been. So we're like, " Hey, why don't we just do a show?" Again, mostly James' inception idea, but we just spoke about it that night and thereafter, and that's how it started. We were like, " Okay, we're going to do a show the following February in Salt Lake City because it's not so expensive." And Joe was from Salt Lake and we can get a good rate, and we didn't know what we were doing. But we started by saying, really James started by saying, " Let's get the best service provider, let's get the best content possible by the best people in the industry, and let's diversify it a little." Someone spoke about exits even then when that wasn't a hot thing, someone spoke about multichannel, someone spoke about... it was actually cool. The first show is a little wild west. We actually pitted competitors against each other on the same stage, which would never happen crosstalk because everything's paid sponsorship, like I'm paying and then I'm speaking, which is kind of where Prosper kind of got to know that it was bought by a corporation. But it was really cool, you had a bunch of the multi- channel providers like Skubana, and Sellercloud and Tekmetric, all these guys duking it out. It got a little dirty, it got a little interesting. But it was cool, it was like the first of its kind and it was so successful as far as attendees. I think we had like four or 500 sellers and we were thrilled. I think two weeks before, we only had like 100, we thought like, " Oh God, this is going to be a disaster." Everyone just signed up the last week. And just from the food, to the planning, to this, it worked great, and it was successful and that led to the future. Every year after the event, James would take a survey of what was good, what was bad, and he would pivot it to content to the last year where there was like three separate tracks for private label, for wholesale, for arbitrage, for retail, for international, tons of great speakers, again, no pay to play, all really great content. And the idea was people will come to hear the content and then the vendors will come to exhibit because there's people there, and that's just what happened, and that's why we eventually got to 130 vendors. And again, we sold Prosper to this company called Emerald, which is the largest trade show company in the world, it's public company. Late 2017, 2018, they were interested in tying it together to all their shows. They have a gun show, and a pet show, and a dog show, and a toy show. But as you know very well, everything's e- commerce and online, and trade shows are kind of old school. So what if they had this Amazon track? So Prosper was kind of supposed to be that. It's still just its own show. The idea is to kind of inculcated into all their divisions and have education, which is smart on their part. So they bought it. Sorry, we tagged team in the Vegas for the next two years at ASD, which is a big wholesale show. And the goal was to date a little before you get married. They acquired it, and then they ran it for the first time before COVID, and then obviously last year it was virtual. So that's the longest story of the evolution and one on off for people who want to know the background, and because of that, it's a really great show. And this year they're running it on their own, we'll see how that goes. And yeah, I'm going to be there, more on the exhibiting side, which is interesting. And yeah, that's a shortish story.

Ryan Cramer: Well, yeah. I'm plugging for this one, I already got a little Prosper Show, it's going to be next week, the 13th, 15th in Vegas. If you're going to be going by, I believe that we are next to each other. Believe it or not, PingPong and GETIDA's booth is actually going to be right next to each other. So if you're going to see one, come say hi to both, but of course-

Eytan Wiener: We're going to be there with a nice big booth, I think near you guys in some others. We're also running some parties, and events, and lots of different things. I could send that a link or show you guys later. So yeah, it's going to be awesome.

Ryan Cramer: Well, of course. The genesis of the show is super fascinating for me because every event that comes to fruition like you said, we call it one of the bigger shows in the e- commerce space. There's of course, all these other great ones, a little bit smaller. I think this would be one of the biggest ones that happens around the world, happens to be in Vegas, happens to be next week. And it's grown to such lengths that you have all these offshoots of content, masterminds, you have exclusive parties, you have big parties, you have events that are vying for attention from sellers, you have people connecting. And it just so happens to be right around the time of when lockdowns are starting to lift on a lot of worldwide countries. And of course, it's not for everyone that can attend, but people who can attend, a lot of people are just super excited to meet, partner up, and connect. So to be honest, since you're like this is your kid growing up and now, you're, like you said, this is their first year in college and they're kind of off and doing their own thing now, what's it going to be like, are you going to be critiquing behind the scenes or are you going to be solely focused on just being there as a service provider, and that's going to be easier said than done, or what's going to be the thing for your mind?

Eytan Wiener: So even the last show, they were kind of running it. So the point is to let them do it. I don't even think James and the rest crew are coming, I'm just coming because of GETIDA and my new position, which we'll talk about. I like being there and I like networking. But just to touch on it, your point a bit, if you will, there were no shows when we started Prosper. Whether it's copycats or whether it's... that's fine, analogous events, there's so many other shows that popped up after. I mean I could probably name not so many, but many, probably five or six good shows within the US and Europe. And then to your point, all these masterminds groups, Facebook groups, exclusive groups, so we're sponsoring events with Brandon Young's group, and Tim Jordan's group, and Empowery, and Titan, and all these groups that I learned about. When I was a seller, I wasn't really privy to them or there wasn't this community help. There's such a strong community that you probably are aware of too and all these pockets. And case in point, we're sponsoring three or actually five, four or five events, all different leads, all crosstalk-

Ryan Cramer: It seems like more, but you guys are sponsoring a lot, yeah.

Eytan Wiener: From all different call... Yeah, I love that concept where we can meet sellers, and explain and educate what we do because most people don't understand the value, which we'll talk about, but there's so many different groups and it's just endless. The first process where there was no after- parties, there was no anything because it wasn't a thing. Now there's so many shows. And then when COVID happened, there's so many webinars and podcasts, it's really amazing. Just think about four years ago, today, it was like none of this existed, zero, none of the real group, they were just starting, they were just starting. Now you have groups with like 10,000 people that are super active. It's really fascinating to me. It's I guess really good timing to be in this space, but it's crazy, it's really crazy.

Ryan Cramer: So what's kind are you most excited about the show coming up? Like we said, it's next week. I know a lot of people are going to be flying out or have events coming up even starting less than a week from today or actually a week from today when the show officially kicks off. So you're going to be looking at people who are all flocking all over the world to Vegas. What are you most looking forward to?

Eytan Wiener: Yeah, I think like everyone else, aside from Prosper and Amazon, because of this terrible pandemic that many people are still suffering from, it's just really great to get out, and go on a plane, and be safe obviously, but see people in- person and I could see you in- person and whoever. And that's just like something that we should appreciate every day because the last two years, it was crazy. It was crazy for me, I'm sure I was crazy for everyone in their own right, and I think we should just appreciate that. And that's the first and foremost, the fact that you could even go, that you should appreciate everyday what you have because you could see what happens in life, that's just like a little less than for myself and I guess everyone if you want to take it. But that's number one, and obviously, because of that, I think people are going to be super excited to come, and there'll be a lot of energy, and a lot of fun that people will have maybe pent up for a year and a half, in addition to learning. So there's so many new tools and if you look at the vendors, which I studied last night versus who we initially signed up, it's so interesting to see how it changes. Payments companies, shipping companies, analytics, it's exploded and really cool. Different companies, some companies that were sold, ones that were bought and merged, private equity guys, all the aggregators, it's so different than when we started, but it's only four or five years. So to answer your question, it just the fact that we're going out, the diversity, all the people coming, it seems like there's going to be a ton of people, a ton of events, it should be great. Again, I'm not involved in running it, but as far as the floor, and networking, and all that, I am very excited, I think it's going to be awesome. And I encourage everyone to go, it's a little hard to get a plane, maybe it's a little questionably safe, but it's really important to go. I always tell people to just show up. You've no idea how much you learn from a session or just walking the floor, it's invaluable. That's how I build my courage to kind of go out and network, and then eventually... yeah.

Ryan Cramer: Well, that's the exciting thing is the bonds that you always hear from people on shows like this, on podcast, or even just in general when you talk with them, " Hey, I met my future business partner three years later, but we happened to meet for the first time at a trade show or an event like Prosper." So it's important to do that, and do it obviously, and to kind of expand because a lot of people even share this, it's a very lonesome journey as an entrepreneur. If you're a business owner, you could be doing this on your own, you can be doing this not with the team, but you can be a team of one, but to rely on a network and to meet with people in- person. This is an exciting time to be able to go and do something like that. So-

Eytan Wiener: Yeah, it's like a luxury. Like I told you, when I started in 2008 or nine, there was no forums groups. Now, there's so much, but there's so much more if you actually come, and meet and have relationships in- person and you have the ability to do it. So in- person, which is great, again, if you can come, it's definitely worth the investment and the time. And I'm not biased because I don't run the show and I don't own it or anything like that, I just think it's valuable and it's special.

Ryan Cramer: So I'm curious too, when you're exiting a show like that, and I know we're talking about just Prosper, it just feels very timely. When you exit a show like that, are you selling the names and rights of the show? Is that basically what you're doing or the format? I guess in concept, it's really just... because it could go literally not just happen in Vegas, it can happen anywhere, but they're just buying the rights to it and the ownership of it.

Eytan Wiener: That's a good question. So again, I was less involved than James on the business front but high level, they bought the name of the show, and the contact and basically, yeah, it's like almost like a show was like an intangible thing. But basically, the name, the rights, the website, the database, the ability to run it in the future, James kind of gave them the content, and handheld for like a year or two, and then handed it off to them, which was the plan over time. So yeah, it's kind of weird concept to sell a show, but it's really... yeah. As I mentioned before, the synergy is there, and it makes sense for them to have it, that's kind of, I guess, what you sell, if that makes sense.

Ryan Cramer: Right. I was going to say it's more the intellectual rights of it, the SOPs or standard operating procedures of how to run successful show. And that's something that, unlike selling your Amazon business, which you've also had the fortunate pleasure of doing with Quantum Networks, selling something like that is not intellectual. Part of it is, but you're selling either trademarks, you're selling your goods, and you're selling your processes, and your brand name. So with that being said, and you were talking about this is the first time we're going to see aggregators in the same space. We're going to see a lot of these companies that formed in the last 18 months or so, which is crazy to think that we weren't talking maybe about Thrasio, the last Prosper Show in- person, or like Heyday or Wayfair... not Wayfair, excuse me, Elevate Brands, and companies are coming out of essentially nowhere. And the last one is that we're going to see that excites you is that lot of these companies that are'aggregating' the space, kind of imposed now, therefore it's on to the scene.

Eytan Wiener: Yeah. In 2017... yeah, 2017? I think, the first time we did it in Vegas, there was this guy I met, he's called 101 Commerce. He's the first guy to try to do, this guy named Rich, and he was trying to aggregate brands. And as the first time it was like an idea, and I was like, " That's so interesting." Now, everyone and their friend, cousin aggregator, which is like a whole other discussion as to the pros and cons of that for the aggregators, and the financiers of them, and sellers, which again, we could probably do 10 podcasts on and have some opinions on it, but it's-

Ryan Cramer: I have 10 podcasts on them.

Eytan Wiener: Yeah, it's cool at its own right, and yeah, it's fascinating to me. It's just weird to me that it's so hot. I used to struggle to tell people what I do, what I sold at Amazon, or have an exclusive brand, or we make our own products. Now, they read in The Wall Street Journal, the New York Times, literally the front page, what an Amazon seller is and why it's so important. So similar to my point of the evolution of the industry and it's focus, not only are there so many providers, and people like Prosper and groups, but Amazon is so strong that the companies that sell on Amazon are worth millions or tens of millions of dollars for sometimes simple brands, it's a crazy concept. So that's just a little aside, but let's see how long this bubble or reality lasts. It's going to kind of consolidate in my opinion, hopefully in a good way. But Thrasio, I think exhibited 2018, they just scratched the idea. And then obviously, 2019 it was a little bigger. And then they had the brokers, the website brokers, and flippers and all these guys, but there was no aggregators or private equity money that raised billions of dollars. Now there's a bunch of those. So it's very interesting. At GETIDA we work with a lot of clients that are looking to sell, and we make some intros to aggregators, and we actually help them optimize their numbers before they sell. And we work with a lot of the aggregators to help them streamline the fees of the companies they acquire. Actually, we have a special product that does that, so just an aside. But yeah, so actually, I know a lot of the aggregators and the executives that run in, and it's really kind of fascinating to see this probably going to be, I don't know, five or six of them exhibiting and probably 20 or 30 of them there. And that's kind of crazy for a seller to say like, " Who do I sell to? There's like 30 options, maybe I shouldn't." It's really different than it used to be and it's almost like a little too hot if in my opinion.

Ryan Cramer: Yeah, I was going to say too hot in terms of being in that space as a company, are you talking about-

Eytan Wiener: I don't know how sustainable it is for all these aggregators to continuously buy brands at scale and be profitable when they go public, whatever. To a certain point, I think the bigger ones will succeed in some of the middle guys or smaller guys will roll up to them, which is fine too, but how many companies can be worth billions of dollars? It's just like, it doesn't add up. At the same time, the Amazon growth doesn't add up. It's crazy growth of e- commerce, then COVID just accelerated 10 years, so the timing is right for that. But all these companies, aggregators are really cool, they're great, they're growing so quickly. And just one of the point of aggregators is that my whole philosophy on aggregators is that it's important, it's cool to buy brands, but it's much cooler to try to acqui- hire, which is acquire and hire, for those that don't know so I made up that word once.

Ryan Cramer: I like it, let's trademark it.

Eytan Wiener: Right, you acquire for the talent. It's been used, so you acquire for the talent. So let's say Ryan has Ryan's Toys Shop on Amazon, I go buy his business for a multiple of runnings or EBITDA, or I could just try to roll equity, or Ryan has a part of the group that I'm running, and then when we go public or do something cool, he is a part of that too. Now, the challenge there is okay, maybe I don't get along with Ryan, and there's like 20 Ryans, so that's hard on the chemistry side, by the typically private equity models to buy groups and hold them together, but get rid of the people because they need to control it. The point is instead of buying seven Ryans, why don't you just buy one Ryan and then have Ryan create seven more products? Again, easier said than done, it's not easy. But alternatively, to hire executives from Walmart, and Target, and even Amazon and assume that they know what it's like to be a seller, I think is... and I've seen that, it's dangerous because as you know, Ryan, a lot of sellers live in fear, and just do their daily grind, and they get suspended even though they did nothing wrong. And just because it's not rocket science, it doesn't mean you know how to sell on Amazon. Just because you'll hire PhDs from Harvard or, again, supply chain people from Wayfair, it doesn't mean you could run Amazon. So you need the sellers, you need that blood. So I think it's important for aggregators to actually bring those people on board, former sellers who've been in it. I was a seller, I did everything from the books, to packing packages, to whatever it took, hardcore, whatever I needed to do so I can learn-

Ryan Cramer: You paid your dues, exactly.

Eytan Wiener: Yeah, you learn that. And then I think trying to make it more professional and corporate is cool, but you still need the people in the pit, and it's very hard to do that in a big company with so many brands. That's just a little philosophy about my... my philosophy on the model.

Ryan Cramer: Being in this space, like you said, I think that there's a consensus that there's so many that have come out of nowhere so quickly, it's not sustainable. It is just probably the growth rate at which Amazon sees its profits and growth happening. You saw it just because of COVID there, you sold because of supply chain or logistics, you were actually bursting at the seams with what's capable. That being said, because I've been in the space to be able to interview so many different companies with the likes of Thrasio, all the way to Elevate Brands, to Perch, Heyday. I have lots of different ones on inaudible, or just like I'm dying to know, you saw all of these companies appear before you and yet you still got in this space. Why is that? And I think a lot of them are letting trailblazers blaze that trail. Make it possible for people to see that this is a business model that you can do, I think you're going to see a lot of offshoots, you're going to see a lot of roll- ups, of roll- ups of roll- ups. And then you're going to see a lot of people offshoot, specializing in only specific brands or specific categories.

Eytan Wiener: Yeah, we're already seeing that, people just doing crosstalk-

Ryan Cramer: We're already seeing that.

Eytan Wiener: There's a new one called Intrinsic, guys I met are really great.

Ryan Cramer: They're just health and wellness, yeah.

Eytan Wiener: Really great team, and really health and wellness, and American- made products, and kind of a different approach. So it's the aggregator approach, but it's focusing on health and health care, which is specific, which has FDA rules, which is unique. And they also have this kind of incubator model, so that's different. Whenever I speak to aggregators for GETIDA, for in general, like you or just networking or social, I always ask them, and James Thomson also has like a 25 series podcast on aggregators. And he always tries to say like, " Okay, how are you different? So there'll be like, " Ah, we go after bigger brands." Or, " We go after brands that are a little on Shopify." But usually, it's the same idea. Obviously, some of them execute better, and have better branding, and could pay more. But yeah, I agree, who's different as far as differentiating? Or else there's room for a lot of the same up to a point. You can't have 90 of the same, it's just not scalable because what happens is they all offer prices to sellers, the price gets inflated up and then they will end up buying an asset that's not worth what they bought it for and it just falls apart like inflation or market correction. So they have to differentiate, and do it well, and understand the selling model. But yeah, I think the differentiation that some of them are doing is cool. And yeah, it's kind of amazing to see. I know a lot of people who have sold to these companies and the brokers that work with them, it's really cool. It's also interesting... just last point because I... sorry.

Ryan Cramer: No, it's fine. Go ahead.

Eytan Wiener: I sold my company before COVID and before this whole aggregator craziness. It was starting, but it didn't really come strong right until 2020. I sold my company the end of 2019. And we were a reseller, we also had some exclusivities, and we had some of our own brands, kind of a bundle of different options. We had some private label; just some of it. So to sell an Amazon business then was like, " What, who's going to buy it?" We went the strategic route, we sold to a public company, which was cool. The concept of doing that was not even heard of. There was a few grants that have sold, there was one that went public, and there was a couple of deals that were flipped. Then all of a sudden, after I sold, and especially after COVID, all of a sudden there was thousands of deals, it was just interesting timing. I-

Ryan Cramer: I was going to say, do you regret selling then or if you would have held on, do you think that multiple might've been two or three times? Buyers remorse, right? Or seller's remorse?

Eytan Wiener: No, there's a reason to know there's a reason for everything. I mean, it was a very hard year pivoting for COVID, making sure we hit our numbers working in corporate environment, but I'm privileged to have done that. I don't think it's about remorse, when COVID hit, I felt like it was all over because we're just going to stop shipping, everything is closed, it's over, and we have certain goals to hit. And then eventually we turned it around, and we did SFP, and my partner, and John and I did all these things to try to keep the business going. And then of course, because of that group, so you could argue, " I should have stayed on because I could have grown on my own." You could also argue without the cashflow and the strategic backing of this company, I wouldn't have gotten that big. But I didn't know a pandemic was coming and I didn't know that Amazon business would become so hot, so there's no way to know. So it's not regret, it's just like one of these timing things. But that also got brought me to this opportunity, so you just never know in life, but I definitely learned a lot along the way.

Ryan Cramer: Thank you for perfectly segueing me to the next point, which is you sold your business, you were out of the events business. The only thing left to accomplish in this world is, of course, just run the service industry, which we all know is very competitive and very high strung anyways. The glory is not there, you don't get to say, " I'm a six or a seven- figure seller anymore." You say, " I get to help people be successful on Amazon." So my question for you, Eytan, is why, why put yourself through all that?

Eytan Wiener: I actually see it the opposite that you do, maybe. I mean, those are good points, but I know the pains of being a seller. We sold for 10, 11 years with issues of cashflow, and inventory, and getting screwed over by vendors, you name it, your account gets suspended and international. I learned a ton, but it's not always that lucrative or glorious, it's usually very hard and tedious. And I think service, honestly, if you want to talk about a segue and a synergy, I think service is where it's at because as they say, when there's a gold mine, who makes the most money? The person who sells the shovels. So all the aggregators are searching for gold, they're trying to find some gold and they find some, and the aggregated to the bigger bank have a bigger drill and they could find some cool brands. But they're all using the drills and the shovels from the service provider, so they need PingPong to do their Forex or their payments to vendors or to the suppliers. They need to GETIDA for reimbursements. So everyone needs service providers, that's a bigger market to me. Software in general, obviously in the world, especially with post- pandemic is huge. So it's cool and glorious to be a seller, but I'm telling you dealing with inventory and eight, nine, 10, 12 figures, wherever you say, it's super hard and stressful. And even though there's software like ours that help, I could argue that software is easier. To that point, we tried to build lots of software at Quantum and some worked some didn't, we run a software company. One of the softwares I tried to build, ironically, was a reimbursement tool, which kind of brings me to GETIDA. I saw a lot of loss in FBA and shipments, and most sellers don't know that there's loss, but there is, and there's ways to find it. And I built one of the first tools in the market for it, but that wasn't a software company, I didn't really sell it as a service, but it was close to me and I understood it. And then, it wasn't really that great. Someone actually ran with that idea and its own model, its own business, but I wasn't really happy with the results. And then I tried a couple of the other providers out there until I met these guys from GETIDA, Max and Yoni, my partners, at Prosper, connecting all the dots. I met them ad Prosper, 2018-

Ryan Cramer: So bring this full circle.

Eytan Wiener: Full circle, where I went around and just saying hello to everyone and some of the new booths and whatever, just kind of meet and greet and just trying to understand what they did. And I was really interested in and I was like, " Okay, interesting, different approach." And it had the results that I had from them were very significantly different than from the other providers. And there's a reason why I'm not going to do a whole sales pitch now because that's not what it's about. But again, it's a solution, it's a software and a service, really advanced software and a full team of people filing cases that are ex- Amazon case managers that understand the landscape. And again, this is free money, this is money that goes straight to the bottom line. So there's no reason to someone shouldn't do it, there's no reason for people not to try. We encourage people to order on their own but we can always back it up and we can work with other providers. But the point is, I'm not doing it as a sales, I'm trying to explain the value. So it was close to me because I came up with a similar idea, I think I could say, I came up with the idea or maybe I was the first one to the code the idea. And now coming back full circle, nine years later, after having gotten to know these guys and seeing the opportunity and how great the results were for me, for the company that I built with my partner, John, and my team. And by auditing, you squeeze out all this extra margin to the bottom line. So in selling electronics, we're on a lower margin, so let's say we're making 8%, 9%, 10%. If GETIDA is getting you back 1% to 2%, which they were doing, if not more, in some cases, because they really tried to squeeze it. As most people know when you sell yourself for a multiple of income or EBITDA, so every dollar you get is multiple. So every dollar they got me was worth more on the sale. So it was very strategic for people looking to sell, as I mentioned, and for aggregators who already have the companies, to have an audit process and platform. And so, we work with all the aggregators at scale, we're able to manage one to 1000 different accounts from$ 100 seller to$ 100 million seller, so that's why I kind of connected. It helped me at quantum and then I want to help other sellers, and aggregators, and service providers grow and add value and educate and this is a cool way to do it. So that's why I've used services as the shovel and we're helping everybody.

Ryan Cramer: I love that.

Eytan Wiener: It could be painful to your point. Why did you say it was painful because you have to compete?

Ryan Cramer: Well, so I to paint it in a very dark setting. It's not, it's definitely helpful and that's why I stayed in this industry. My background, as you may or may not know I was in the SaaS business, we were part of Viral Launch. It's no secret that there's other great solutions out there, everyone's talking about the same data, everyone can do it, it's how you package it, it's how you make the UI different. And I'm partners now with all these different, great companies that do a lot of the same things and they tell you a lot of the same results because they're getting data from the same way, it's how you package it, it's how you price it and it's also how it makes you feel. It's all in one platform, people want and see value in that. Education on top of software is key in that space. So it's who does the best job at doing that. And that's how you" win or get a customer" at the end of the day. In the service side, you also have to bring value in different ways. Is that education is that putting money back to the bottom line like both of our companies do? Of course, that is and that's a value to any seller in the space of, if I can say, I can put 2% to 4% or you guys, 1% to 7% or whatever the statistics are of getting free money back, it's not money that you're'not saving' with a coupon. I've always told people this, it's not a race to not spend money, it's money that you've already spent just to get right back to your pocket. So it frames it way differently than if you're in the software space, but we do it a little bit different. There's services involved, there's people are handling it, it's an extension of you and that's why when you hire Vas, or you hire GETIDA to help you guys out get that money back, you know the ins and outs, you know the best way to know if there's... You're bringing a magnifying glass to this ecosystem which is super large and vast. It's a lot more fulfilling in that regard, but it's also stressful, it's a headache- inducing thing of how to kind of stay in front of everything because as you know probably, we have to adjust just as Amazon does and if not quicker, faster and iterate in that regard, that's I say it's headache- inducing.

Eytan Wiener: I know the pains, and I know the changes and payments and how that affects your model and the changes in claims that affect my model, but I think one way to view it like the typical question or dilemma I face, that sellers face, do you do things on your own or do you outsource? You could do things on your own, you can do reimbursements, you should, you should try. Again we're doing it for, many thousands of sellers and many billions of dollars, we'll just doing it all day and that's our focus. We don't claim to be really good at advertising and listing up... we're just doing this, just this, all day, all night, because it's so deep and it's so rich and there's so many levels and areas and I prove this many times, even if someone does this in- house, it's fine. But even if you're paying whatever percentage we charge and we only charge on success and there's no long- term agreements, even if you pay us that, we're still going to come out ahead and I've proven it in a financial model many times. It's a question of trust and understanding that and being comfortable. Similar to what you guys do, you can go to some man in the bank of Germany, which I did back in the day. Back in the day, by the way, there was no virtual bank accounts, there was no PayHere or PingPong, or WorldFirst. I actually went to Germany, two or three times or whatever it was, to set up a bank account, which was crazy difficult just to sell in UK, and get the money and whatever. And it was cool because we were first to market and we did pretty well before we figured out the whole VAT and the whole mess and what to do and how. But now it's so different. This is an example of why, because companies like PingPong or your competitors came in and made it easy. So I struggled and many sellers struggled with all these things, that all the solution providers, all the shovels are doing now. So that's great, so if I could be the shovel and help someone, great. And to that point, why would I set up my own bank Forex account when you guys just do that all day and it's cheaper and better and faster. And if most people knew that Amazon charges an exorbitant rate for Forex fees, of course, they would use you. The problem is, and the same thing with reimbursements, I would think 65% of what your number is, 65%, 70% of sellers don't know that Amazon can make a mistake. And they probably say, so if you don't know that Amazon charges an outrageous fee or they used to, or they kind of do-

Ryan Cramer: Still do, yeah.

Eytan Wiener: ...For Forex. So therefore, our role or our goal should be to educate the world, which we're trying to do now, about these facts so that we could help people succeed, so they can worry about their inventory and whatever they're doing, but they don't have to worry about the things that specialists cover. So the challenge is, how do you find the best specialists and how do you compete with your competitors? And they're all good in their own way. Everyone is trying to add value, so that's why I like the service space. I think it's much more valuable than the brand space because services run everything. I think that's the next revolution, service aggregation.

Ryan Cramer: I was going to say, we need to get your marketing team on the whole, " We are the shovel to your gold searching-"

Eytan Wiener: Yeah, I didn't coin that term, I think someone told it to me, I use it all day now.

Ryan Cramer: That's a good Prosper shirt, man. I think he still have time, you can get those ordered in time and get crosstalk-

Eytan Wiener: Did you ever hear that analogy?

Ryan Cramer: I've heard it, but I don't hear anyone in the space using the phrase, but I would give them credit if I did. Me, personally, I haven't heard it in this space, but in business, it's a good philosophy. And that being said, that's why there's so many different pillars to this space, which is super fascinating to me as a human and as a person who's kind of growing up in this industry. You see me as a seller, direct to consumer, and taking a multimillion- dollar company and trying to figure out how can we get products in the hands of consumers quicker, more effectively, and cheaper than it would be to just sell them directly to a... I didn't know what that looked like, but that's a wholesale model direct to consumer, I figured it out. Then you get the service aspect in software. Then now you got the service aspect and you got the aggregator aspect. There's all these different, really cool, shiny different businesses that you're starting to see. This one, very narrow industry that you're just selling online, it was really easy to do. Now, it's getting more complex, but it's getting complex because now you're starting to get wider. Now your brains can be sold on different marketplaces in different ways, all around the world, and you can do it quicker and more effectively. It's just, how do you piece together all these different entities and solve it, and make it work together in that way. But you say it all more eloquently, that's why I call you the Robert De Niro of the Amazon space.

Eytan Wiener: Hardly.

Ryan Cramer: ... AndI hope that I phrase sticks, for everyone who's listening, it's going to happen.

Eytan Wiener: I'm working on my podcasting. I've been behind the scenes here for a little while and transition to my other company, but as you can see, I like to talk. But I want to try to add value.

Ryan Cramer: That's a good thing.

Eytan Wiener: Yeah, I know you say it well, I mean, obviously, you have your own unique background and education. I actually came in, I didn't have any background in any of this. I kind of just figured it out on my own. I was a dental school dropout. I didn't have any plans to go into business or Amazon, which is all kind of a crazy story, which we won't go into now because it's too long. But somehow I got to the point-

Ryan Cramer: I may have to listen to that over a drink at some point, but I'm sure that those are great stories. But yeah, hopefully, it's not just as simple as you had a fear of teeth all of a sudden, you just don't want to get bit by somebody, but it might be, we don't know. Let's stay tuned for part two on the Crossover Commerce with Eytan, but just want to give a couple of shout- outs to people who are listening on this. Yoni, hey guys, I think Prosper is going to be great this year, of course. Really exciting, Christina, who just was announced today is going to be part of the GETIDA team, which is exciting. I saw that announcement official become, crosstalk Christina-

Eytan Wiener: crosstalk Christina's on board.

Ryan Cramer: That's amazing stuff, so welcome to the GETIDA team, Christina. Man, I have the whole team listening to you, look at this.

Eytan Wiener: Oh, come on, I've got to get someone who's not on my team, it's a little biased.

Ryan Cramer: No, it's okay, we have a couple of-

Eytan Wiener: Where's the PingPong people?

Ryan Cramer: I was going to say, well crosstalk. That's okay, it's on the West Coast for them, they're still waking up. You know California people, they're barely getting up in the day crosstalk David, what's up? And he loves my beard, which is interesting. He has great facial hair, but-

Eytan Wiener: He has a good beard.

Ryan Cramer: Signing up for GETIDA is a no- brainer, so look at that, man.

Eytan Wiener: Got a lot of fans, thank God.

Ryan Cramer: A lot of fans in the house today. I appreciate everyone, just kind of saying that. So my question Eytan is this, so now we're halfway through 2021, we kind of we're coming out with this weird year, not a lot of people expected it to go this way. We're kind of shut- in, we didn't get to network, a lot of catch- up has to happen if it hasn't already done, a lot of people are trying to innovate. And I think I've seen it with all my past guests in the show, you're going to see a lot of boom and a lot of great announcements come because of all these problems that presented themselves in 2020, going into 2021, we're going to see innovation growth, more businesses come out of this, what is your kind of expectation to come from everything that came from 2020, maybe that's why you joined GETIDA because he saw potential in Amazon? Is there growth in just the Amazon space, is their growth outside of it? What's kind of that roadmap for you as the new CEO of them?

Eytan Wiener: Yeah, okay, so multilayer question, but-

Ryan Cramer: I know, I like to hit the hard- hitting questions here.

Eytan Wiener: I know it's good. I mean, e- commerce is just exploding. Again, we talked about the 10X probably bigger growth since COVID and it was probably coming anyways, it's just accelerated it. It's kind of amazing, and again, that's its own other podcast, but for us in services, so again, most people don't know about this whole reimbursement concept and they think if they do it in- house, that's sufficient. Again, we could act as a backup and we help you? And we just add value, again, we only get paid when we're successful. So the aggregators, the bigger brands, any brand that it makes sense for them to use GETIDA as a service, or PingPong as a service for that matter, or any expert that's doing what they do really well. Obviously, sometimes there's different people to choose from and I can explain why I think we're better or different or unique and I believe it, that's why I joined, that's why I invested in a company and I'm putting my name behind it after whatever else I've achieved because of what I told you, I think the service model is where it's at. I know, there's so much money we're saving sellers that's strategic, in a low margin, very competitive business which is Amazon selling. And again, people don't know about it, so my mission is to let people know. I know 60 plus percent of sellers are in China. I know PingPong has some roots in China, so we haven't tapped into that. We have some sellers in China, we support all global marketplaces that Amazon sell, Amazon Germany, and Australia, and US and all that, which is great. And we also have about 20, 30% of our client base that are internationally based, whether they sell on those channels or they sell them in the US. But we don't have that many Chinese sellers. And obviously, Chinese sellers, as people have been reading in the news there's issues sometimes with fraud and factories circumventing, and it's a problem, no question. And the review manipulation is a problem and it's kind of drastic what Amazon did, but the point is, that out of the three, 400 billion in 3P revenue, 200 plus billion is from Chinese sellers. We have access into China, we have some Chinese sellers, but obviously, they have their own processes, their own shows, their own model. So that's a huge market that we want to get into. You have to build trust there, it's a different culture, it's a different philosophy. And I've been there on the sourcing side, but not on the service side. So that's interesting. There's the whole Europe as well, which is not so educated in this whole reimbursement concept, so that's open market. For us, again, working with the aggregators, we work with lots of agencies, where they roll out the product for all of their clients and it works in a few ways where maybe they could make a commission or we exchange partners and leads like we do with you guys or you could argue that the fees that we get back for sellers mitigates the fee for PingPong or mitigates the fee for the agency on the inaudible that they charge. So that's another cool pocket, we're working with brokers and bankers to streamline businesses before they sell, so we're touching all the corners, the brokers, the bankers, the aggregators, the agencies, the partners like PingPong, it's endless, there's not enough time in the day, which is why we have Christina in marketing, and Yoni, and Rob. It's endless how many things you could do in partnerships, especially with partners like PingPong, with all these great tools and features. We only have a few percent of the market and I think we're the leader in the space. So that means there's 97% to conquer. So it doesn't leave that much time to rest if you really want to make an impact. And yeah, there's not enough time in the day I'm overwhelmed with good opportunity, obviously, there's challenges and it could be stressful to your point and painful with development and scale and support, but yeah, I'm really having a good time so far.

Ryan Cramer: No, I was going to say, I think you can hear it in your voice that you get excited to talk about this industry, which is great to have as a leader of any sort of business, you have to be the flag bearer of everything. Like you said, you personally invested in a GETIDA now, so it's very exciting that you put that out there like, " Hey, I'm not going anywhere. I'm not just some person who's going to throw money. I'm literally now the flag bearer of this company. And I want to see this thing grow to new heights." One may be final question and this is, is that just in the Amazon space or is there an opportunity to kind of grow outside different marketplaces, whether that be, international marketplace or even on Shopify, is there opportunities to do that?

Eytan Wiener: For us, or just crosstalk-

Ryan Cramer: Yeah. For GETIDA, for that model, can it exists outside the Amazon landscape?

Eytan Wiener: It's a good question that we get a lot from sellers like, " Hey, do you audit Walmart? Do you audit eBay? Do you audit Shopify? Do you audit Vendor Central?" We're working on it R& D- wise there's a lot of priority. There's so much going on within Amazon, and claims, and tools we're building and use that it's kind of not a priority, but we're working on such tools to diversify, which is necessary in any business, even though Amazon's so big because each of the global markets is its own diversification. Sellers, you could spend a lot of time selling on eBay and Walmart, obviously, Walmart's growing a little stronger now, but the same amount of time you spend on Amazon, you see a much bigger multiple of reward, usually, even though it's competitive now. So same thing for service, I could build an audit tool for Walmart, which we're kind of working on, or for Etsy, but it's not that material versus Amazon, which is every day thousands of sellers, it's just endless. So yeah, we have to diversify-

Ryan Cramer: You always have a problem. I think every seller can say, there's always going to be a problem with Amazon every single day, so you guys' well doesn't dry up, right?

Eytan Wiener: It's really funny, if you want to tie it back to the aggregators, this will be interesting. The whole thing, when I sold or when the company sold before or even just in general, how do you go to sleep at night or risk profile and allocation, how you're hedging yourself, " You're only on Amazon, why aren't you selling Shopify? Why don't you sell on Instagram? Why don't you sell on Facebook?" Which is just happening now more to all brands who realize they have to go online post- COVID but now the aggregators are valuating brands that are purely Amazon more, actually more, emphasis on more, not all, but most, most aggregators, they want a sole Amazon brand, why? Because they understand the numbers, the market, everything. If you tell them you sell on Shopify, that's cool, some people they'll give you some brownie points, but even though Amazon's risky, and you could get suspended, and you could disappear, or they could think you're manipulating reviews, despite that, we'll pay you millions of millions of dollars for your business. It's like they're encouraging people not to really diversify, just to go hard, build certain brands with certain metrics and numbers that we want to buy. So it kind of defies logic as far as diversification but I think Amazon is a company that defies logic that they're going to be worth, probably multiple trillions of dollars and there's not one sector that they don't really touch. That's kind of the crazy world we live in, how they get broken up and how that changes with all this anti- trust thing is going to be interesting and it's something people should look out for. Because to answer your question, yeah, we want to diversify, we're working on other audit products within Amazon, within Walmart, within vendor, within whatever, but the core is Amazon seller, which is so big and growing as you guys know. And having said that we have the technology and the team and the staff here in New Jersey and overseas to use the same protocols to audit other channels and processes because it's kind of overlapping, it's just a different environment. Obviously, it takes development, but it's the same concept, the software to find the problems, the people and the bandwidth, and the team to file the cases and know what's going on and how to reply, that's our solution, software, and service, we could do it for any channel. It's the question of time in the day, and it's kind of what we are planning for.

Ryan Cramer: You're building that engine, just like any other good company. And once that engine could be replicated, you can pop it into another platform. So I think that's exciting and that's where the innovation will continue to happen, and develop, and grow. Man, I would love to have you on for another hour or so, but I know your time is... Time is money.

Eytan Wiener: I can go all day. I love this conversation and I appreciate it, but we could do a part two, or Robin is going to make me a podcast soon. So I'm going to have you on-

Ryan Cramer: crosstalk The thing is, is that I feel like I've been lucky to hear, not what you guys are working on because, of course, that's behind closed doors, but I have been lucky to have a mentor like Robin, have connections like you guys, just being able to meet over digitally like this and I told him, " I can't imagine when people are let loose kind of in- person, what that will look and feel like when it's in a place Vegas, I'm a little scared for everyone who's going there-

Eytan Wiener: The energy is going smash it.

Ryan Cramer: Which is a good thing, I hope that there's a lot of successful partnerships. And like you said, just your hear stories alone, I think if you're the listener out there and you're not convinced that the Prosper show is one for you, I will highly suggest from what Eytan says, not because he's a former co- founder, but because of his former business partners, years down the road, that's where they met. I would say anything can happen in Vegas, everything just stays in Vegas. It can appear multiple years later, in a good way, not a bad way.

Eytan Wiener: I'll add to that, that I can't tell you how many people have told me, I mean, I don't know how many there are, there's probably even so many more, but how many people at the beginning of Prosper or as it evolved, how many partners met, how many companies were started, how many investments happened. Not just the transactions between the show attendees and the exhibitors, but just people that meet, at lunch and now they're lifelong partners and friends, and they started their aggregators, there's a few of those actually. I always thought like, " If we actually made money from some of the things that came out of Prosper versus the show, we'd be very wealthy." But that's the point, that's why you have to go and show up, that's where the action is. That's where the energy is and especially this year, so I'm very excited as discussed.

Ryan Cramer: Exactly, without Prosper, I guess my final words for you would be, is there other events that you're looking to keep your eye on here in the future, I know you're kind of the events guy and you said there's a lot of good ones out there. Apart from Prosper, which ones are you keeping your eye on for people who might be listening to this, who may not know what to look for?

Eytan Wiener: Yeah, so I think now events are coming back, people are starting to decide if they're having them. But I think a lot of these smaller groups and meetups are starting to happen, dinners. I don't think it's something as big as Prosper but there are some smaller ones and we're looking into some ones. We actually have our own kind of small prime talks that we've done in that we do. What do we have booked? I think we have something... There's IRCE, which is an internet retailer, which is not Amazon- focused. crosstalk Yeah, I always go for many years. It's kind of morphed over the years, but we're going to be there. There is-

Ryan Cramer: There's TTG, which I think you guys crosstalk.

Eytan Wiener: There's TTG. Yeah, we're going to be there in Brooklyn. That's a great event, that's a cool event. A bunch of others, you got to ask Robbie, he's got the list, but-

Ryan Cramer: I've his list, it's a little long. It's long for me but-

Eytan Wiener: We're trying to be everywhere in a good way and shows are really important. And I think they'll start to pop up more and I encourage people to get out and go or at least, do the digital version or the online version, and it's just hopefully positive.

Ryan Cramer: Absolutely, and of course, after Prosper show, there's the Empowering Women's Conference, like we mentioned before IRCE, which is now RetailX in Chicago, there's TTG, I know a Billion Dollar Seller Summit is one that will be in Austin, Texas-

Eytan Wiener: Yes, we'll be there-

Ryan Cramer: And crosstalk and his crew are down there, so we'll be there.

Eytan Wiener: Yes, we're going to be in all the events you mentioned, and yeah-

Ryan Cramer: Same here.

Eytan Wiener: ...Those are the ones I meant to say. I think there's also a White Label Expo, there's a few other ones, but hopefully, it'll be a good second half of the year, as far as events go.

Ryan Cramer: And hopefully, international ones will start to open up soon. If you're the international sellers listening to this, of course, those are all happening here in the United States. But as the world starts to open up safely and effectively and people can feel they can go and travel internationally and they're allowed to, I think that, of course, Orange Klik there's lots of great events over there, Augustas Kligys, Seller Sessions, there's so many different, great international ones that I always keep an eye on and kind of join these groups and of course, follow people Eytan-

Eytan Wiener: We wanted to do a Prosper in UK or Europe, but it got kind of complicated and then we sold, that was the talk maybe one day it will happen or something will happen.

Ryan Cramer: I would say GETIDA is going to have to start pushing their own big event and they'll be back in the thick of it.

Eytan Wiener: Yeah, we have some smaller events. We had this Prime Talk event that Yoni started, that was cool before COVID and obviously, it rolls into this podcast. And we're thinking about some other... We do some small dinners with sellers and strategic partners, but maybe we'll do something bigger. It's a cool way to educate, but yeah, I guess we'll see what happens, but hopefully, you'll be at those events and we'll meet in person. I don't think I've ever met you in person, but hopefully, I'll see you next week.

Ryan Cramer: You know what, only of the 127 episodes I've sat on here, I've met one person in person of my guests, so that's crosstalk-

Eytan Wiener: It's going to be surreal to shake someone's hand that you've been watching crosstalk-

Ryan Cramer: Unfortunately, I'm going to be a major letdown for a lot of these people. I'm crosstalk-

Eytan Wiener: No.

Ryan Cramer: ...I'm a lot smaller. I think it'll be definitely exciting and it'll be a different dynamic for sure. Not just meeting through screens, but of course, we're talking through microphones, but of course in person, back on stages just masterminding, throwing ideas off each other will be really cool.

Eytan Wiener: For sure.

Ryan Cramer: Yeah, I'm really excited. So Eytan, what's the best way, obviously we've connected in linked with you on all your social channels. LinkedIn, I know that you're super active on there, Facebook as well. What are the best ways to reach out to you if they have questions, or comments, or smart remarks want to know about GETIDA a little bit more? What's the best way to connect with you?

Eytan Wiener: The email's probably the best, it's just Eytan, E- Y- T- A- N @ getida. com, G- E- T- I- D- A. com. Linkedin, I am pretty active on LinkedIn and I have a lot of connections and trying to keep up over there. Yeah, please reach out if you have any questions, or about what I said, or about Prosper, happy to help, or even if you just have Amazon ideas, or let's try to help people when I can with whatever they may need, GETIDA aside just in general. And yeah, please reach out if you'd like to connect.

Ryan Cramer: Of course, yeah, of course, and we'll make sure we connected in inaudible and all those events too. So if you listener are listening to this on our podcast channels again and going to be in the show notes as well, to make sure you connect with him on those appropriate channels. Thank you so much inaudible for hopping on today, again, the Robert De Niro of the Amazon space, I'm making it stick. I promise it's going to stick-

Eytan Wiener: Godfather.

Ryan Cramer: The godfather-

Eytan Wiener: Robert De Niro is not the godfather, he's just in the Godfather.

Ryan Cramer: No, he's not-

Eytan Wiener: It's Marlon Brando, right?

Ryan Cramer: Correct, I think of you as... I would say, Robert De Niro, you look like a Robert De Niro.

Eytan Wiener: You think of me as a mafia boss, is that what you're saying?

Ryan Cramer: Well, you've been so successful in all these different ventures, you have your hands in everything, just like the mafia, no, I'm just kidding. There's nothing bad in that regard. I would think there's so many great connections on what he does and obviously, you do, so I always like to have fun on the show.

Eytan Wiener: crosstalk It's a good kind of mafia.

Ryan Cramer: It's a good compliment, it's a compliment, right?

Eytan Wiener: Well, I have been called the godfather, or whisperer, I have some interesting nicknames from some of my colleagues, but that could be another podcast too.

Ryan Cramer: We'll have part two and part three, I'm starting to write down all these different ones, let's start following inaudible his shows where we can finally get the schedule. Thank you so much for hopping on and we'll make sure to drop by your booth at Prosper of course, right next to Pingpong's.

Eytan Wiener: Okay, so crosstalk each other.

Ryan Cramer: Awesome, exactly, thanks, Eytan. Bye. And again, everyone who's listening to Crossover Commerce, thank you so much. Again, this is episode 127. This is my show that I do with PingPong payments, this is where I bring the best and brightest in the Amazon, in e- commerce space as well, to give you more insights on what's going on in the space. Partnering with different kinds of companies like GETIDA and obviously having events going on nowadays, it's obviously maybe a little anxiety- inducing for sellers, but that's where a lot of business gets done. So if you happen to be on the fence if you want to travel to Prosper and you're listening to this, and you're like, " I'm sold." Definitely go ahead and check it out. I know that there's different codes out there floating around for discounts, $ 10s off if you haven't purchased your tickets, so go ahead and do that. Then make sure that you go and say hi to these different vendors, different people who represent these services, again, aggregators as well as providers and sellers in this space. Lots of great connections can happen there. If you disagree, or if you thought about something different or even wanted to share your favorite events that you've been to, go ahead and let us know in those comment sections. I'd love to hear if ones weren't mentioned today on the show, for you guys to go ahead and let us know. But other than that, we'll go ahead and catch you guys next time on Crossover Commerce. Take care, everyone.


Ryan Cramer of Crossover Commerce talks with Eytan Wiener of GETIDA about his journey from seller to service provider.


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Today's Host

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🎙 Ryan Cramer - Host

|Partnership & Influencer Marketing Manager

Today's Guests

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Eytan Wiener